Campaign School

Learn from expert staff what it takes to run for office at any level in any area. 

The two-day session led by expert staff from the American Farm Bureau Federation, teaches tools that can be scaled to fit any race at any level and is open to anyone interested in running for political office. You do not need to be a Farm Bureau member.

Participants will learn about the mechanics of running successful campaigns, organizing a campaign, recruiting supporters and staff and evaluating their ability to serve. They will also learn how to select issues they believe will resonate with voters, how to craft their messages to gain voter support and receive media training. 

Registration closes on April 12.

Contact Pierce Bennett, Director of Public Policy at Minnesota Farm Bureau, with any questions.



April 24-25, 2024


Minnesota Farm Bureau Federation State Office
3080 Eagandale Place
Eagan, MN


Includes materials and meals (continental breakfast and lunch each day)

$200 Farm Bureau member
$300 non-Farm Bureau member
$100 Candidate spouse or campaign manager (If attending with the candidate)


Day One

9 a.m.    
Welcome and Introduction from state Farm Bureau staff

9:15 a.m.    
Intro and Outline of Seminar Agenda from AFBF Staff

10 a.m.     
Session 1 – Consideration for the Candidate
Candidate Evaluation, The Electorate, Campaign Strategy, the Announcement and Your Spouse and Family.

12 p.m.    Lunch

1:30 p.m.    
Session 2 – Exploring the Issues
Selecting the Campaign Issues and Theme, Communicating with Voters.

Session 3 – Budget and Fundraising 
The Campaign Budget, Fundraising and Solicitation and PAC Solicitation.

Session 4 – Campaign Tactics
Basic Campaign Structure; Effective Communications; Promoting the Candidate; Volunteers; and Voter ID, Voter Persuasion and GOTV.

4 p.m.    
Mock interviews 

Day Two

8 a.m.     
Mock TV Interview Critique and Review by AFBF Staff

9:30 a.m.    
Conclude Session 4

Session 5 – Getting Elected
Identifying Voters, Early Voting, GOTV, Campaign Calendar.

12 p.m.    Working Lunch, if needed

1 p.m.    Wrap-up and Concluding Remarks